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John Michael Rose, more commonly known as Johnny, is the ex-filthy rich CEO of Rose Video, the nation’s largest chains of video rental stores. He is a main character on Schitt's Creek.

Once proud of his reputation for spending money as fast as he made it with his business, now, his easy-going attitude and good temperament are tested, as he not only tries to rebuild his family’s financial empire, but his family as well.

As the founder and CEO of a hugely successful video rental store, Rose Video, Johnny Rose never made a bad business decision in his life. Except for the decision to hire a business manager who would ultimately screw Johnny and his family out of their entire fortune and livelihood. Fortunately, the government allowed Johnny to retain ownership of the town of Schitt's Creek, which he jokingly bought for his son David as a birthday present. Now that he and his family are living in Schitt's Creek, Johnny is determined to rebuild his image as a polished businessman and leader, encouraging the Roses to avoid “low- bottom” behavior, and aspiring to raise the town from its current “cheap-ass” status. Deeply loving of his wife Moira, and fiercely protective of his children David and Alexis, Johnny remains the head of the household, even if that household consists of adjoining rooms at a rundown motel.

He struggles to adjust to his new life, and when his role as the family breadwinner is called into question, Johnny doubles down on his efforts to re-enter the business world and build a new life for his family.

Johnny feels right at home at the helm of the motel with his business partner, Stevie. The success of the motel gives Johnny a renewed sense of purpose, as well as some financial comfort.

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Season 1Edit

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