The Rose Family was a once wealthy and affluent family known for founding the nation’s second largest chain of video rental stores, Rose Video. Founded by Johnny Rose, Rose Video granted the family a great deal of success in the buisness world and gave them immense wealth. Along with being well known in buisness, the family was prominent in the thespianic world; Johnny's actress wife Moira starred as Vivien Blake on Sunrise Bay, a once-popular daytime soap opera, which gave the family even more money and a large social standing as socialites and minor celebrities. Together, Johnny and Moira had two children: a hipster son David, and selfish club-goer daughter Alexis.
However, Johnny decided to hire a business manager who would in-tern ultimately screw Johnny and his family out of their entire fortune and livelihood. Fortunately, the government allowed the family to retain ownership of the small town of Schitt's Creek, which Johnny jokingly bought as a birthday present for David. Presently, the family have taken up residence in a small rundown motel outside the town.
While in Schitt's Creek, the family have gained quite prominent positions within society with Moira becoming a member of the Town Council, Johnny becoming the co-owner of the Schitt's Creek Motel, and David opening up his own business called Rose Apothecary.